How To Sell Goods You Imported From China And Other Countrie

[Ismail AbdulAzeez]

How To Sell Goods You Imported From China And Other Countries
In our previous article on mini importation from China, we discussed how to bring in the goods, websites to visit and how to place your orders and how to make payments online. We also talked about how to ship the imported goods from China to Nigeria using various techniques.

I equally mentioned in the earlier article about how to sell or market your goods. Now your goods have arrived, the serious matter is to start marketing and selling the products as they cannot lie in your office or warehouse without being sold. I am promising you that this is the most important aspect of this business. Many people just dabble into the mini importation business because of the simplicity of the procedures and low capital entry involved. But they did not bother to find out initially how they were going to sell the products when they are imported.

According to experts, selling is a noble profession, it is the greatest profession ever to evolve, and sellers are the highest paid in the world. No business can survive without being able to sell their products and services. No matter how beautiful and good your products are, if you do not have an effective selling and marketing strategy, the business will soon go into extinction. This fact has been known over the centuries by great business men, that is why good salesmen are heavily paid.

Luckily you are in good hands here; we are going to start the process of learning step by step on how to master the art of selling. This is going to erase all misconceptions you have been having about selling. I remember telling you a story about a lady who wanted to run away from importation because her goods are more expensive than others of the same quality and type. This is the problem of lack of proper selling ability.

I told you in that article that most inexperienced importers go on to start the importation process before knowing how to sell the products they want to bring in. This is a common mistake; I made the mistake many times before I understood that you must first secure your market before importation. You must be highly assured that there is an adequate market for your products before you start importing. There must be a hungry market of buyers who are desperately in need of those products before you venture into importing them.

We are now going to start the process of how to market the products imported from China in this series. In our explanations we are going to be practical and with real life and reasonable examples. If you make mistakes you will lose your hard earned money.

Step 1: Before engaging in the product importation you must first do a proper product research. You see, do not deceive yourself by believing that there is a particular product you love and therefore it must be the one you have to import. No, it is money you are interested in making, unless you are the one already manufacturing that product, then you must have to sell it. But if you are to import it from somewhere, you must go in with a free mind to make an informed choice.
Sometimes you may have love or you are always attracted to a particular niche, or you have a passion for that niche or product range. Then I will advise that you have to be sure that there are products in your niche that can be sold profitably to the people who will buy. Are they enough people who are ready to buy your products if you import them?
In some cases you may have many people in that niche who are only interested in learning or seeking for free information about a niche. Say for example you love space machines, and you searched and discovered that there are a lot of people searching for information about space machines. How many of them can afford space machines, they are just searching for space machines for information purposes only. Enter into that niche and you will regret it. All your efforts will be wasted because you will not go far.

However, having passion for a niche you want to go into is very good too, because if you don’t have passion when the going becomes tough you will give up easily. Therefore a certain level of passion is necessary to sustain you in the business because of difficult times ahead.

If you fail to master how to market your products, you may be forced to sell to your family and friends or be going about from street to street marketing your products.

Please follow us as we continue from step two in our next article. That is a crucial stage.

[Ismail AbdulAzeez]

This article is a continuation of our last article on how to market and sell the products you imported from China and other countries. Remember that we only decided to use China as our point of discussion; China is not the only country you can import goods from. There are many countries that you can import cheap and high quality goods from and make huge profits. We are going to discuss most of them as we go on in our series on importation.

Like I said in our last article on the mistakes many mini-importers make by importing goods before even being sure of selling it. Yes, it is true, I made the mistake several times before I realized my mistake and corrected myself. Before the realization, I have already lost money by having so much unsold goods after importation. Sometimes people import goods because he or she heard someone boasting that he sold so much of this or that. People boast for so many reasons, may be they are selling training and want you to buy from him.

So continuing from our last lecture, the step 2; how do you start your product research? You have to bear in mind that you will have to sell most of your goods online to enjoy this mini importation business. If you can market your goods online without hassles, then you are in business. If you have to sell your goods in shops, then that is another concept entirely. But what we are looking at is when you will be able to sell your goods online.

Let us assume that you have passion for human health, especially women and you want to start importing some products in that range. You can see, you have a passion for human health and we are narrowing it to women’s health. You can also narrow it down to something like women above 30; in fact you can narrow it to any level you want.

You are now having a clear picture of where you are going, you now know that you are looking for a certain product or group of products for these types of women. You also know what the product does; remember that there are many products out there in the market that can do the same thing. So how do you know the one or the ones to choose?

I will advise you to go to Facebook and start your test from there. You know that many women and men are on Facebook and Instagram. Do you know that Facebook also owns Instagram and WhatsApp? They are all currently in the Facebook group. Create an account on Facebook if you are not on it already. Then go also and create a Facebook Page account. If you do not know how to do that, we will teach you how to do that in future articles.

From your Facebook Page, you can now run a small Facebook Advert that will cost you a little amount of money. Running this advert will reveal to you the number of people that are interested in such a product you want to import. Theoretically, Facebook will present your advert to people who are on facebook and Instagram that have at one time or the other searched for or discussed about such a product. Or people who belong to the audience you have selected. Then you must also have indicated your audience, which are the people you will be selling to. You already have the type of people you want to sell to, what their pains and desires are.

Another method you can use to know the approximate number of people that may be interested in the product you want to import is by doing what is known as keyword research. Knowing who your audience is, and what your market wants is crucial to successfully marketing to people. Do not forget that your product must provide solutions to the pains and problems people have that are driving them to the internet for solutions.

If you know the keywords people use in searching for the product, you can now use special software that will help you know how many are searching for these solutions monthly and yearly. From here you will know whether going to import this product will be profitable or not. It is very dangerous to jump into importation without taking specific steps to know whether there is a strong and hungry market for the product.