How To Find Winning Products To Import And Sell In Nigeria

[Ismail AbdulAzeez]

Stop guessing which products to import and sell in Nigeria; whether it is for your brick and mortar store or your dropshipping store. You need to make smart, strategic choices instead.
With millions of products to choose from on AliExpress for example, it is going to be intimidating for a new business person to choose products that you want to build your business on. But it is not supposed to be that way; we are here to guide you.
We are going to take you through a series of trainings right here to breakdown everything you need to know about finding winning products you can import into the country and it is going to be data-packed.
Please don’t be in a hurry; devote this time with us, take notes and ask questions when you are confused or need more information.
Finding winning products to import and sell: Let’s dive in.
The Six Criteria Of A Winning Product:
We are now going to look at the six criteria of a winning product you can import and start selling right away here in Nigeria.
The first one is, which is probably the most famous is the “wow” factor, also known as the “scroll stopper”. It is the product that causes the “wow” factor. The wow factor might be on the footage of the product design; it provokes that wow effect on the viewer or someone looking at it.
The product is designed in such a way that it looks as if it has never been seen before. These are products that when someone sees them they automatically provoke a wow effect on the person. The person must stop scrolling or stop to view it.

Examples of factors that can cause this “wow” factor:
The product instantly grabs attention and immediately stops the user from scrolling; trying first to find out what is special about this product.
Some other reasons why a product might have this effect can be that it is very unique, it is very innovative, very intriguing, or that it has a certain cool factor about it.
Another reason for this special effect can be that it is unheard of, it has never been seen before, and therefore can never be found in stores.
The design aspect of the product might be very intuitive, elegant and curious to users.
Another criterion is the ability of the product to solve problems or add value to lives of people using it. This is the main reason why anybody wants to buy anything in the first place.
The reason for buying any product is to help in solving a particular problem. The product alleviates and solves problems that people are suffering from and they need relief from it.
For example, a person is suffering from pain, the sufferer will obviously be attracted to any product that will solve the problem, and it will be a painkiller. When you take the drug and the pain is relieved or it goes away, then the product has solved an active problem.
Sometimes it does not really need to be physical problems faced by human beings; for example if the drainages are clogged and causing flooding in some areas, and a product is used to unclog the drainages, the product has helped in bringing convenience to the community.
We can say that problems and inconvenience are in the same category. We can agree that value is subjective and it is actually personal to everybody. So for that product to be a problem solver, it must be able to make something easier, or better or more convenient.
A product that saves time or effort provides value; it provides some sort of massive benefit or convenience.
Another type of valuable product is one that works towards the ego, the vanity, and status in human beings. You can categorize things like beauty products that add to the beauty of individuals and their physical appearance as products that add value.
We have seen some factors that can make a product have the “wow” effect. Everybody at one time or the other has come in contact with such a product and can actually relate with it.
So, when you are looking for a product to import and sell, remember to look for the product that can wow people; when you get such a product, your market is assured.
Look out for the second criterion in our next article coming out soon.

[Ismail AbdulAzeez]

How To Find Winning Products To Import And Sell In Nigeria – Part 2

Welcome to the part 2 of how to find winning products to import and sell in Nigeria.
In part one of the article, we saw that it was going to be intimidating choosing products from AliExpress on which you want to build a business; but we promised to guide you. This is the continuation of the article, we hope that you have gone through the article well as we are about to go to the second method.
Like we said earlier, please don’t be in a hurry; devote this time with us, take notes and ask questions when you are confused or need more information.

Finding winning products to import and sell: Let’s dive in.

The Six Criteria Of A Winning Product:
We started looking at the six criteria of a winning product you can import and start selling right away here in Nigeria in the first article.
The first one we looked at was, which is probably the most famous is the “wow” factor, also known as the “scroll stopper”. It is the product that causes the “wow” factor. The wow factor might be on the footage of the product design; it provokes that wow effect on the viewer or someone looking at it.
We saw some factors that can make a product have the “wow” effect in part one. Everybody at one time or the other has come in contact with such a product and can actually relate with it. Now without wasting more time, let us go to the second point.
So, when you are looking for a product to import and sell, remember to look for the product that can wow people; when you get such a product, your market is assured.

Next point is the criterion of solving a problem or adding value in the lives of the users.
Look, this is the major reason why people buy things in the first instance. It is because the product solves a problem or that it adds value to their lives in some way. Let us take this for example; someone is having a serious back pain, so the person passing through this pain would first of all look for a painkiller.
The value adder is something that adds value. It makes something easier or more convenient. It saves time or effort; it provides massive benefit or convenience. Another type of value adder is a product that can add to beauty, status and physical appearance.
In a nutshell, your product or the product you want to market should be able to solve a particular problem that people are having. If it does not solve any problem people will not be interested in buying. Nobody wastes money in buying products or things they don’t really need.

Another point you should consider is making your product features and benefits easy to understand.
Nobody has all the time in this world anymore to start cracking their heads in order to understand the benefits of your product. If you bring in an obscure product that people will need to exert mental energy to understand, then you have a problem in your hands. Your product should be self-explanatory.
The product should be very simple and ideally a mass-market product, which customers should be able to look at and understand what the product is all about within a second or immediately. They should be able to know why they like the product or why they should like it. You should not allow customers to think too much about why they want your product. People should buy your product emotionally and not logically.
Consumers like buying with emotion and then start rationalizing. People should say “Oh this is cool and I love it. I think I should buy it” and then he pays for it. That kind of reaction is when emotion is involved and the product adds value to them.
Let me tell you today, and note it very carefully; as a marketer know that customers don’t make purchase decisions because they have carefully considered a set of good information about products. No.
Buying decisions are always the result of a change in the customer’s emotional state. Though information may help to change the emotional state, the most important thing in the equation is the emotion and not the information.
Make your product easy to understand within a few seconds, customers have too many information to process and cannot afford to spend too much time on your page.
Stay with us as we bring to you different criteria for finding winning products to import and sell in Nigeria today. All these points are evergreen, practice using then to analyze winning products and you will not miss it.
We will continue part 3 in the next article.